Search Engine Optimization

Search Engine Optimization

SEO stands for Search Engine Optimization and is extremely important when it comes to managing your business' online presence. Search engines rank WebPages according to relevancy, displaying content that best fits what the user is searching for. As opposed to paid advertising (PPC), SEO focuses on heightening the visibility of your website in a search engine's unpaid, or "organic", results.

Search Engine Optimization (SEO) is the process of improving the ranking of your website in the natural search engine rankings to increase the amount of qualified traffic to your website over time. The more searchers will visit that site. SEO can be performed for the entire website and individual web pages.